For decades, the diamond has been a symbol of love and commitment. The gift of diamond jewelry acts as a beautiful metaphor, setting your love in stone. It is timeless, steadfast and sparkles with the eternal flame of your love for one another. Love, passion, and commitment are the reasons we dedicated decades of diamond expertise into developing the Diamonds Direct experience.
Diamonds Direct began as a wholesale operation, based out of both Israel and the United States, that cut and sold diamonds to jewelry stores across the country. In 1995, we opened our first showroom and completely changed the landscape of fine jewelry retail by simply eliminating the middleman and selling diamonds directly to the end customer for far less than traditional jewelry stores.